MicroBuild On Location: The North Platinum Corridor Runs Full-Steam Ahead

The North Platinum Corridor Runs Full-Steam Ahead!

MicroBuild On Location: The North Platinum Corridor

Growth So Fast the Census Cannot Keep Up

In 2007, Gadberry noted Frisco, TX in the Dallas/Fort Worth, TX metropolitan area as one of the most notable places in the United States in terms of population and household growth, notching a population growth of 156% from 2000 to 2007.

Now, 13 years later Gadberry has identified a number of areas – continuing to include Frisco – that continue to be among the fastest growing locations in the United States. In fact, of the 31 fastest growing areas in the United States, 14 of them are in the areas primarily north and west of the DFW area.

The “North Platinum Corridor” as it has come to be called, is one of the most dynamic, fastest growth areas in the United States. Businesses looking for areas to expand and grow need the most accurate and updated data to plan for such rapid change.

MicroBuild is Change-Aware

Using our MicroBuild data, Gadberry can capture these rapid changes quickly.  MicroBuild delivers counts of households and population that represent an incredibly current and precise depiction of what is really happening on the ground. Since our data is built every year using a patented build methodology equivalent to a 90%+ Census, we are able to capture changes in consumer households long before other methods.

MicroBuild is a much more powerful tool for data researchers in Retail, Real Estate, Telecommunications, Economic Development and many other industries as it does not rely on dated, decennial count numbers.

The North Platinum Corridor

Gadberry uses its MicroBuild data to study Census Places across the United States upon release of each annual vintage of MicroBuild. In looking at the 100 fastest growing Census Places across the entire United States in the past year, some insights became clear:

• 31 of the top 100 were in the state of Texas
• Nearly 50% (14) of the 31 were in the Dallas-Fort Worth (DFW) metropolitan area - rimming the metro primarily to the North and East

This graph shows the growth in MicroBuild household count since 2010 in these 14 areas. At an average growth rate across all 14 of 90% it is clear just how quickly these areas are growing and naturally becoming high focus areas for organizations and companies of all types searching for development opportunities.

4 Places With Over 100% Growth in Housing

Across the 14 areas we studied, there are 4 Notable Places that show over 100% growth in housing units since the 2010 Census.

These areas, noted in the graph below, have consistently similar demographic data in terms of household income, household net worth and length of residence.

These are clearly fast growing, high “move in” areas projected to grow at very high rates for a number of years to come.

Insights from Dana Tuggle, a RE/MAX Region Development VP, confirm that these bedroom-type communities are growing as people seek to live in communities with a small town atmospheres. Home buying preferences are shifting toward places that offer a little bit of open land and a sense of community - places where families can put down roots. 

Resources and further reading: 

Gadberry Group's MicroBuild Data's latest vintage is the source for all data in the charts above. 

The following sources and links provide great amount of context and understanding for the data changes MicroBuild helps bring to light. Each of these was used in developing the above content. 

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